Today Yahoo! has launched their brand new website “Shine” to much success! Shine is a news and blog site targeting female readers ages 25-54. After looking over the site I have to give it two enthusiastic thumbs up. It is a well-organized, simple layout absolutely stuffed (but not overbearing) with useful information which I was actually interested in reading! As opposed to other news sites, there was no abundance of “fluff” articles about celebrity gossip or sex quizzes which normally flood the women’s section. Instead I found interesting and educational articles about saving money, workplace challenges, open relationship advice, politics, and entertainment. What surprised me most though was the lack of excessive advertisements. The page is uncluttered and the ads are few and far between which is a refreshing sight on a page with such a refined target market. Check it out for yourselves and tell me what you think!