Victoria’s Secret scales back on sexiness:

Victoria’s Secret chief executive is quoted stating that the company has now become too sexy. “We’ve so much gotten off our heritage … too sexy, and we use the word sexy a lot and really have forgotten the ultra feminine,” said Sharen Turney, Victoria’s Secret’s chief executive. The original “Victoria” image the company catered to was a well-mannered London-born young lady. This is a far cry from the target market for products like the “Very Sexy Collection” and “The Fantasy Bra“. To help redirect the company focus back to the demure and lady-like, Victoria’s Secret has been pushing a new “Pink” line of loungewear and underthings aimed at college girls.

My thoughts: If it wasn’t something naughty, then what’s the big “secret”? Sure, undergarments serve a purpose in a woman’s wardrobe, but sometimes that purpose is to make the woman feel sexy. To bring out the features of her best asset, the female form. To inspire the man of the house to get off the couch and get closer to her. If pastel bras and “sensible underwear” are all Victoria’s Secret has in their future then I think I’ll head over to Frederick’s for a hot negligee!