Haagen-Dazs helps fund research to reverse the effects of bee colony collapse disorder

Scientists and farmers alike have made it clear that there is a severe shortage of honeybees in nature, and have pegged the phenomenon “bee colony collapse disorder”. Some sources blame radio and cellular tower signals while others blame pesticides and disease. Now beekeepers are struggling to keep up with the demand to cart their bee colonies from one agricultural spread to another in order to keep crops sufficiently polinated“According to Haagen-Dazs, one-third of the U.S. food supply - including a variety of fruits, vegetables and even nuts - depends on pollination from bees. Haagen-Dazs, which is owned by General Mills, said bees are actually responsible for 40% of its 60 flavors - such as strawberry, toasted pecan and banana split.”(read more)

Haagen Dazs is donating $250,000 to two universities to fund research into the bee colony collapse disorder. They also are launching out a new flavor this spring called Vanilla Honey Bee, and part of the sales will go to helping with researching the honeybees.

Haagen-Dazs has also put out a website called “Help the Honeybees“, which has some interesting facts and information on the Honeybee, and how you can help.

“This is the first time that Haagen-Dazs has adopted a cause like this,” said Pien. “We are taking this very, very seriously because it impacts not just our brand but the entire food industry.”

~HB~